Houston, Texas. Reflecting the importance of the evolution of Houston’s real estate market over the past ten years, Connie Rankin, the founder and president of Customized Real Estate Services, ITRA Global’s Houston affiliate, recently introduced a fresh new approach to the firm’s branding.
According to Ms. Rankin, “The opportunities for a Broker to influence the success of their commercial clients have grown exponentially over the past several years. CRES was one of the first in this market to fully embrace the potential for helping our clients find value in well managed buildings with environmentally-sound locations for the benefit of their employees and customers.”
Shortening the name from Customized Real Estate Services to CRES is an acknowledgement of the name recognition that CRES has achieved in the Houston market. Clients have always called the company CRES. The new name will take advantage of that positive energy in the marketplace.
As CRES expands its impact globally through its association with ITRA Global, one of the largest real estate organizations devoted to the representation of corporate tenants and occupiers of commercial real estate, it is critical that the name has the desired impact in many languages. The shortening facilitates that easy translation for the worldwide locations where CRES and its affiliates now offer services.
Ms. Rankin added, “We worked very hard to attain our LEED AP designation and it adds real value to our clients. Our LEED AP makes us uniquely qualified to help commercial tenants assess the impact of health and environmental factors along with their usual location/price calculations.
CRES will have a gradual transition to the new name and logo across all media. The firm’s legal name, Customized Real Estate Services, will remain the same.
For more information about CRES, you may contact Connie Rankin at 713.468.3833 or at *protected email*
About ITRA Global
ITRA Global is an organization of real estate professionals specializing in representing tenants and buyers in the leasing, acquisition and disposition of office, industrial and retail facilities. With coverage in major markets around the world, ITRA Global is one of the largest organizations dedicated to representing tenants and buyers of commercial real estate. Clients benefit by having an experienced professional as their trusted advisor, providing conflict-free representation with total objectivity. For more information about ITRA Global, you may contact Beth Wade, ITRA Global Executive Director, at 706.654.3201 or visit the ITRA Global web site.